ASIFA as created the International Animation Day (IAD) in 2002, honouring the first public performance of Emile Reynaud’s Theatre Optique in Paris, on the 28th October 1892.
Since then, ASIFA coordinates and helps promote IAD celebrations all over the world: an unique event that is simultaneously celebrated in several cities over 40 countries, putting the art of animation in the limelight and approaching it to different publics and cultures.
Every day we witness the importance and beauty of animation: not only it spreads in commercial theatres – featuring 3D animation and special effects, on TV, publicity, music industry, cross media, internet, but, and most specially, it develops and grows as an art form, trough short, media and feature films, signed by independent authors, students, children from all over the world.
Its impressive range of approaches, techniques and goals – drawing, painting, animating puppets and objects, using clay, sand, paper and computer; multiple narratives and non narratives, diversity of themes – confirms that ANIMATION is an extraordinary and powerful medium of art and cultural expression and communication.
ASIFA role is both to enhance and reach the public’s curiosity, providing a range of demonstrations and shows: such as encounters, concerts, exhibitions, screenings, cultural activities related to contemporary events and local interests. Stimulating dynamics and collaborations between chapters, groups and agents from different countries.
ASIFA Chapters and other institutions dedicated to animation are invited to join us on the promotion of suitable projects for IAD celebrations: screenings, workshops, conferences, and exhibitions. There are countries that promote a big event for the occasion, others simply point out this symbolic moment with one day of screenings and encounters. The important is to participate.
FILM PROGRAM EXCHANGE
To enhance the events and really contribute for the diffusion of animation films, each IAD promoter has the possibility of trading animation programs between countries/partners. To organise, facilitate and help promote trades please contact IAD curator.
By the end of September 2016 a short report on the IAD celebrations and trades will be send to all members and partners.
Each year, ASIFA calls upon a famous animator to create the poster of IAD. It is then adapted for each country in order to guarantee a worldwide view of the event. The Japanese artist and filmmaker YOJI KURI created 2016 IAD poster.
Each organizer that promotes IAD event may use the poster and the labels to create its own communication tools according to its needs: printed posters, flyers, booklets, etc.
To assure the coherence of IAD announcements and communication, these tools must include: the original IAD image (of the poster), the signature of the artist and ASIFA logo.